# Brighter Ads

> Brighter Ads is an independent consultancy for mobile user acquisition and monetization. Drawing on 10 years of experience in mobile growth and performance marketing, the consultancy helps mobile game studios and app businesses acquire valuable users, improve revenue, and build sustainable growth.

Brighter Ads provides strategic advice and hands-on support across acquisition, monetization, creative strategy, and analytics. Its core focus is mobile games and mobile apps, including experience in gaming and dating, from startups to established international businesses.

Core services:

- User acquisition (UA) and performance marketing: acquisition strategy, campaign setup, paid media management, optimization, and scaling. Campaign objectives include cost per install (CPI), cost per engagement (CPE), cost per action (CPA), and return on ad spend (ROAS).
- Monetization and revenue growth: in-app advertising (IAA), ad mediation, ad placements, in-app purchases (IAP), subscriptions, pricing, and A/B testing. The approach balances revenue with user experience, engagement, and retention.
- Creative strategy: audience insights, creative concepts, storytelling, user-generated content (UGC), video ad strategy, hook testing, and performance analysis to guide creative iteration and address creative fatigue.
- Data analytics and user insights: campaign reporting, performance dashboards, cohort analysis, user segmentation, retention analysis, and lifetime value (LTV) forecasting to inform acquisition and monetization decisions.

The consultancy draws on professional experience in user acquisition, monetization and business performance at 52 Entertainment, Ubisoft and LOVOO, including acquisition and monetization for hyper-casual games in the Ketchapp portfolio. These are professional experience references, not Brighter Ads client endorsements.

Brighter Ads supports businesses launching a mobile app or game, scaling acquisition, improving monetization, or connecting growth strategy with day-to-day execution. Engagement scope and fees are discussed directly. A free initial 30-minute consultation is available via Google Meet.

## Website

- [Brighter Ads](https://brighterads.com/): Official website and overview of the consultancy.
- [Services](https://brighterads.com/#services): User acquisition, monetization, creative strategy, and data analytics services for mobile games and apps.
- [Mobile app growth FAQ](https://brighterads.com/#faq): Answers about acquisition support, CPI, CPE, CPA, ROAS, IAA, IAP, subscriptions, ARPDAU, LTV, creative testing and cohort analysis.
- [Experience](https://brighterads.com/#about): Mobile growth experience and industries served.
- [About](https://brighterads.com/#about): Consultancy background and approach.

## Contact and consultation

- [Contact Brighter Ads](https://brighterads.com/#contact): Share your company or app, growth challenges, and project goals through the contact form.
- [Email Brighter Ads](mailto:giusy@brighterads.com): Direct business enquiries.
- [Book a free consultation](https://calendar.app.google/tfEtdDSjLbjyohd59): Live availability for an initial 30-minute Google Meet call.